Warm Wishes to our Clients and Supporters

20131119_100639By Green Seal’s CEO/President Arthur Weissman, Author of In the Light of Humane Nature

 

Green Seal’s 25th Anniversary year – 2014 – has been a banner year.

We were fortunate to have many clients, partners, staff, and associates join us for the formal anniversary celebration on October 8 at the Newseum, along with keynote speakers Bill Nye The Science Guy and Denis Hayes and emcee Rachelle Carson-Begley. But much else besides the Gala occurred this year to move our mission forward. Continue reading “Warm Wishes to our Clients and Supporters”

The Financial Benefits of Sustainability Initiatives

Kerianne MastersonBy Keri Masterson, Green Seal Marketing Intern

In recent years, the topic of sustainability has emerged as an area of increasing focus across the business sector with large upside potential as a tool for creating value in both the developed and developing world.

Sustainability, which takes many definition forms, involves the combination of environmental, social, and economic values, or a method of production today that does not diminish the potential for future production. In the business sense, this is the triple bottom line.

Although many businesses acknowledge this indisputable trend and see sustainability as a noble pursuit, there is a persistent disconnect between industry, leaders, and those concerned with the triple bottom line (although not as severe a divide now as it used to be).

The problem arises from the very essence of a business model driving shareholder value and profit is the ultimate goal and measure of a company’s success. The fact of the matter is that sustainability is not yet at the core of most business structures, and the corporate world has a natural tendency to focus on the last two words of the triple bottom line.  Continue reading “The Financial Benefits of Sustainability Initiatives”

The Green Seal Difference – by Hoffmaster

A leadership company based out of Oshkosh, Wisconsin – Hoffmaster – has six #GSCertified paper product – Earth Wise Beverage Napkins, Guest Towels, and more!

They recently produced a quick video to inform their purchasers and supporters about their certified products. Check out more about Hoffmaster, and watch the video below!

For over 65 years Hoffmaster has led the industry in producing the most complete line of specialty disposable tabletop products. With innovation as the cornerstone of our success, Hoffmaster has always been the trend setter – setting the standard for color, fashion, and design excellence – as proven in brands such as Linen-Like, FashnPoint, and CaterWrap.  –

 

[youtube https://www.youtube.com/watch?v=QwnElgkwXEA]

 

We thank Kathy at Hoffmaster for her fantastic work developing this video, and for time working with Green Seal help to spread the word about Hoffmaster’s environmental leadership products. #Safer #Greener #Healthier #EcoLeadership

A Sanitary State of Mind – Part 1

NanaBy Nana Marfo, Green Seal Marketing Intern

If one were to skim through the English language textbooks that school children like myself read in the late 90’s and early 2000’s in my native country Ghana, it would be hard not to notice the depictions of the local communities.

Apart from the familiar local housing structures, they looked small, unsophisticated, spacious, lively, enjoyable and clean. Fast-forward to today in real life and the opposite is true of urban communities. Continue reading “A Sanitary State of Mind – Part 1”