Recently, Green Seal’s standards development team attended a conference on the Frank R. Lautenberg Chemical Safety for the 21st Century Act, which celebrated its 1-year anniversary. We greatly enjoyed the candid conversations between the heavy hitters: government officials, members of Congress, representatives from industry, and environmental advocates.
The bill was signed into law on June 22, 2016 by President Obama, and was widely proclaimed a success.
Soon after the signing, the usual political chatter began: cheers (a rare show of bipartisanship!), grumbles (the law was decades overdue), jitters (could the EPA handle the ambitious time lines?), shrugs and yawns (too many compromises). We, in Green Seal’s Washington, DC’s headquarters, sometimes enjoy the political opera, especially since we remain happily seated in the mezzanine. I, and my friends in the DC environmental community, were heartened by the news: the EPA now had greater authority, strict time lines for progress, and dependable funding sources for implementing effective chemical regulation.
In 1994, Green Seal was one of the original founders of an international organization for Type 1 Ecolabels – the Global Ecolabelling Network (GEN). Although GEN has been a major advocate and motivator for its members (ecolabelling programs around the world), many in Green Seal’s community are unfamiliar with GEN.
To provide a general introduction to GEN, Green Seal hosted a webinar on January 12th that featured presentations from the Chair of GEN, Bjorn-Erik Lonn, and from representatives of Good Environmental Choice Australia (GECA) and the Nordic Ecolabel.
Check out our recordings of the presentations below.
“The idea is to clearly identify the environmental leadership products in the market, help consumers to find them, and enhance the consumer confidence that the product actually is more environmentally preferable, therefore fighting greenwashing.” – Bjorn-Erik Lonn, Chair of the Global Ecollabeling Network (GEN).
“For businesses, an ecolabel is an effective way of measuring true environmental performance, the whole lifecycle of the product and communicating these credentials to consumers. For government, ecolabels are a tool to encourage behavior change in both consumers and producers to long-term sustainability. ” – Shaila Divakarla, Standards and Technical Manager at GECA.
In 2017, Green Seal intends to host several related webinars that will dive into the purpose, processes, and positive market effects of Type 1 Ecolabels. Stay tuned for announcements of a future webinar that make take place in April 2017.
Questions or comments about this webinar? Email us anytime at Standards@greenseal.org.
Over the past twenty-seven years, Green Seal has published dozens of environmental leadership standards and certified over 4,000 products. We have achieved the most success over these years in the cleaning product industry, and have invested greatly in helping manufacturers green their products. About one-third of our 32 active standards define environmental leadership for specific types of cleaning products.
For cleaning product manufacturers and for institutional purchasers, Green Seal is a well-known product certifier. Our services are trusted and respected, and the Green Seal Certification Mark is a widely recognized symbol that shows that a product has been evaluated for both performance and environmental leadership. A key facet of our success has been that our certification process is transparent and scientific; certification is based on our accurate and publicly available environmental leadership standards.
Purpose: This standard is being developed to help purchasers identify and choose environmentally preferable architectural insulation products.
Stakeholders: Green Seal is soliciting suggestions and comments from diverse stakeholders including manufacturers, facility managers, operators, consumer groups, health and environmental groups, and general interest groups.
By Allison Killius, Green Seal’s Science & Standards Intern, Spring 2015
I began interning with Green Seal in March of 2015. I was looking for some work experience before returning to grad school in the fall, and one of my friends from Tulane University, Lisa Nash, told me about the environmental nonprofit she recently began working for, Green Seal. I applied for an internship and was invited to begin working with Brie and Daniel of the Science and Standards department.
My first few assignments helped me become familiar with the Green Seal website, certified products, and the many steps that go into developing and revising Green Seal Standards. My experience with Green Seal inspired me to become a more mindful consumer, introduced me to the rigorous process of stakeholder-based standard development, and allowed me to develop as a professional. Continue reading “My Internship with Green Seal”
By Nathan Strauss, Green Seal Intern – Spring 2015
What’s something that popular social media pages share in common? Posts that are sharable and useful.
As the green economy continues to grow, companies that prove themselves to be leaders in sustainability are beginning to gain an edge amongst consumers. More often than not, one of the most effective ways to portray their sustainable commitments is through the use of eco-labels, like the Green Seal. Product labels are excellent promotion tools, because of how they clue audiences in to a general theme—they can be promoted across many posts to drive home the same point (in the case of eco-labels, sustainability).
Similarly, one of the most effective ways to promote these commitments is through the use of social media. As a marketing tool, social media is invaluable, as it provides companies with an opportunity to form a relationship with their consumers.
As a communications student, I’ve seen first hand the impact that social media can have on an organization’s ability to engage its followers. With so many consumers, myself included, regularly interacting on social media platforms it is by far the most efficient way to broadcast one’s message to a larger audience—particularly when done strategically. Continue reading “Sustainability – Fueled by Social Media”
In recent years, the topic of sustainability has emerged as an area of increasing focus across the business sector with large upside potential as a tool for creating value in both the developed and developing world.
Sustainability, which takes many definition forms, involves the combination of environmental, social, and economic values, or a method of production today that does not diminish the potential for future production. In the business sense, this is the triple bottom line.
Although many businesses acknowledge this indisputable trend and see sustainability as a noble pursuit, there is a persistent disconnect between industry, leaders, and those concerned with the triple bottom line (although not as severe a divide now as it used to be).
The problem arises from the very essence of a business model driving shareholder value and profit is the ultimate goal and measure of a company’s success. The fact of the matter is that sustainability is not yet at the core of most business structures, and the corporate world has a natural tendency to focus on the last two words of the triple bottom line. Continue reading “The Financial Benefits of Sustainability Initiatives”